SOCIAL MEDIA SNAP: Winter Olympics, Snapchat’s big move & NephMadness

Social media changes so much in a week that it can be hard to keep up. Check back every Friday for our roundup of what we think you should know about.


Earlier in the week, news broke that Russian officials would not allow reporters to Tweet, Instagram, Vine or otherwise share any photos on social media from the 2014 Winter Olympics. In this day and age when many people get their news from Facebook or Twitter (more on that later) this was a HUGE shock. However, it seems this story came from a quote taken out of context because many news outlets revised this story, stating that reporters would in fact be allowed to share photos via social media during the Olympics. Aside from giving us all quite the scare, this story just further proves what we already know – social media is a force to be reckoned with and no one, not even the Russian government, can stop it.


Speaking of news, a study came out this week that most people use social media as their main source of news. We already knew that, but here’s the kicker: users are increasingly turning to multiple sources to check on the latest headlines. Twenty-six percent of adults studied use both Facebook and Twitter to get their news on their computers, phones and tablets. This is crucial information for any company interested in sharing news and content to their followers – the more integration, the better.


Sometimes Facebook really does seem all-powerful…until it has a week like this. It was reported that Snapchat, the mobile app that allows users to send images to one another that disappear after a few seconds, turned down Facebook’s $3 billion offer to buy the company. It’s rumored that Snapchat is holding out for bigger offers to come next year. Either way, Snapchat is quite the up-and-coming social platform, especially with the kiddos (a demographic that isn’t big on Facebook these days), so we’ll be keeping our eye on them.


The health care industry’s been buzzing with all the latest technology coming out to make the system easier for consumers. But how do you know which ones are worth it? Tech company Scanadu recently raised $10.5 million to turn your smartphone into a mini doctor’s office. The company is currently working on two devices – Scout and Scanaflo – that will allow you to test your vitals using your smartphone. It will even allow you to test for pregnancy. Welcome to the new age of health care.


There are many, many good reasons for health care providers to have an active presence on social media. One of those reasons is to educate and communicate with one another, especially when it comes to sub-specialties in medicine. Two physicians recently decided to explore the decline of interest in nephrology and new ways of teaching it to medical students. One medium they tested was social media. The doctors created “NephMadness”, the largest educational social media campaign to date performed in organized medicine, which turned out to be a huge success in attracting people to learn more about nephrology.


Happy weekend,