SOCIAL MEDIA SNAP: Social Influence Tips, #nowthatchersdead & LinkedIn’s New App

Social media changes so much in a week that it can be hard to keep up. Check back every Friday for our roundup of stories we think you should know about in our Social Media Snap.

It’s Friday at TBG, so it makes perfect sense that one of the first discussions we had this morning was a detailed analysis of how our behavior online compares to real life.  When you think about it, social media networks have their own personalities and their own audiences, so it’s only natural that our behavior changes accordingly to encourage the most interaction.

After Richelle sent me this freakishly accurate video, I arrived at the following conclusion: Popularity on social media is highly subjective, and essentially, having tons of “friends/followers” is great in the same way a crowded bar is great. In theory, it’s a great way to meet people. In reality, most of the time it’s just a bunch of strangers standing around waiting for a fight to break out. 

Twitter when it launched seven years ago was kind of like that (and if you ask me, Facebook is STILL like that). Social media was a relatively new thing for brands, so the general approach back then was just to build as large of an audience as possible. Now that companies are approaching more sophisticated marketing strategies, that long list of followers does little more than look good on paper.

For those who are looking to revise based on a concept more reliable than the numbers game, a new framework identifies five aspects of how an idea is passed through social communication. If you want to influence your audience, you have to say something they think is worth hearing.

Earlier this week, a poorly planned Twitter hashtag inadvertently sent the Cher-loving community into a grief spiral. After the news broke that former British Prime Minister Margaret Thatcher had died, a flurry of social media activity led to millions of users misreading #NowThatchersDead as #NowThatChersDead. I keep saying, so many of the world’s problems could be avoided with the use of proper capitalization.

After weeks of buzz and speculation, Facebook Home finally becomes available as a free download to Android users tomorrow, and most early reviews are actually pretty promising. The one main issue seems to be that Facebook REALLY doesn't want you visiting your other websites, so it’s made taking a break from the News Feed more trouble than it’s worth. 

You know that one friend we all have who always needs to be included in everything? And if you do make plans without him/her, you better have a damn good explanation? Facebook Home sounds kind of like that. As one reviewer so brilliantly put it, "I have to get past the social network to reach the other parts of my life."

It’s the gatekeeper to end all gatekeepers.

Last but not least, LinkedIn announced yesterday that it recently acquired Pulse, an app that streams news from blogs, magazines, social networks and newspapers to one feed. The announcement came one week after LinkedIn introduced a way for members to "mention" connections and companies in conversations. For a site that has long been perceived as the most anti-social of the social networks, this is a good way to make friends.

Happy weekend,