SOCIAL MEDIA SNAP: Snapchat, small biz and effective Tweets

Social media changes so much that it can be hard to keep up. Check back every Friday for social media news that we think you should know about.

Snapchat proved itself as a big player in social media this week. Industry experts recently estimated that Snapchat’s value could be as much as big tech companies like Square and Pinterest. What started out as a simple photo sharing site that deletes photos shortly after being viewed has expanded to feature “stories” that last up to 24 hours.


A Colorado social media effort to encourage a wide range of audiences to sign up for health insurance made headlines across the country this week for its creativity and humor. Got Insurance Colorado, a project of the Thanks Obamacare campaign, used bros, beer and golf clubs to get their message across to young adults and encourage them to get health insurance. They even launched a new website that fits the voice of the satirical audience:


A recent study conducted by the Bank of Montreal found that more and more small businesses are using social media. Fifty-seven percent of businesses surveyed use social media. One-third said they use social media to track what’s being said about their business and 40 percent say they seek ideas or suggestions for their companies.


What is it that makes a Tweet really matter? One study from Carnegie Mellon University, MIT and the Georgia Institute of Technology set to find out the answer in their research on Tweet ratings and included advice for Twitter users in their summary (don’t overuse hashtags, add commentary on news stories and be happy, just to name a few). Sad fact: of the 43,000 Tweets assessed, only 36 percent were considered worth reading!


Twitter granted more freedom for direct messages in the past week. Previously users could only send direct messages to accounts that followed them back. Now Twitter allows users to accept direct messages from anyone regardless of who’s following whom. We’ve taken to Twitter in past media pitching efforts and this could simplify the process of connecting with journalists and bloggers.


Facebook made news recently for revoking the ban on videos that show graphic videos of beheadings. While this has nothing to do with most people’s day-to-day postings it is an interesting turn in what users are allowed to share. Facebook says the reason it allows this content is for users to “watch and condemn such videos”. What do you think of Facebook’s move to allow graphic content?


Happy Weekend,