SOCIAL MEDIA SNAP: Promoted Pins, social video & Google + ads

Social media changes so much in a week that it’s hard to keep up. Check back with us every week for our roundup of what we think you should know about.

Managing a brand’s Facebook page just got easier. This week Facebook rolled out new analytics functions that allow page administrators to more closely monitor the traffic and engagement of their audiences. These functions include the ability to view positive and negative page interactions to know which posts are effective and vice versa.

We knew it would happen eventually: as one of the most popular social media sites, Pinterest now allows advertisers to distract users from their wedding plans, recipes, inspirational quotes and more. Promoted Pins began showing up last Wednesday and operate very similarly to Twitter’s Promoted Tweets and Facebook’s Promoted Posts: advertisers pay money for their pin to reach a larger audience.

A recent report from HP Social Media Solutions suggests that physicians who forego social media do so at their own peril. As more and more patients use social media to discuss and manage their health care, it’s now clear that health professionals must engage and better control their message.

As you plan future social media campaigns remember this tip: try to include video. A recent study from Pew Internet Research reports key findings including the fact that 78 percent of adults report watching video on social media, up from 69 percent in 2009. Additionally, mobile has played a key role in video’s growth for both viewing and creating for social media.

If you’re active on Google +, your name, photo and comments might show up in an advertisement soon. Similar to Facebook’s Sponsored Stories, Google is rolling out endorsements based on users’ activity such as the ads they gave a +1 to or reviews they’ve shared.

Happy Friday,