Social media changes so much in a week that it can be hard to keep up. Check back every Friday for our roundup of social media news that we think you should know about.
It’s been a busy week here at TBG, so we’re all looking forward to spending the next few days getting in a little R & R. But before we head out the door, we’ve made sure to leave you with your weekly dose of the Social Media Snap.
- This week Facebook published a blog post essentially telling page managers to stop posting “text-only” statuses and start publishing updates featuring photos, images and links. The blog post went on to say that because these types of posts get significantly more interaction, Facebook is once again changing its algorithm so that users see these photo and link posts more prominently featured on their newsfeeds while decreasing the reach of text-only posts. Thanks for the heads up Facebook!
- Pinterest announced that starting Thursday all Pinterest users can now play and pause GIFs within their pinboards. GIFs, which are digital video images often depicting a repeating action accompanied by a caption, have become incredibly popular on the internet during the last year, used mostly in a blog format. Because Pinterest is an image sharing website, it makes sense that their next step was to become more video compatible.
- Hootsuite, a popular social media management platform, announced that it has acquired uberVu, a social analytics platform, to add analytics to its product offering and to connect with uberVu’s current customers, such as 3M, NBC and Heinz. As current customers of Hootsuite, this news is very exciting for TBG as we continually strive to provide the best data on our social media efforts to our clients.
- Though many schools frown upon students using social media in the classroom, some teachers are embracing it. One high school teacher in Milwaukee has implemented Twitter in his classroom to keep class conversations going among students even after they walk out the door. According to the article in NBC News, “sites like Twitter can enhance learning by expanding classroom discussions to include input from thousands of other students across the nation.” What do you think about bringing social media into the classroom?
- Yesterday Twitter introduced Analytics for Twitter Cards, a new dashboard for online publishers who use Twitter Cards. The new dashboard “shows impressions, URL clicks and app installs of a publisher’s tweets and mentions by other users, as well as easy ways to measure favorites, retweets and follows.” This will help publishers create better content, which will in turn help Twitter become more informative, engaging and monetizable.