SOCIAL MEDIA SNAP: Facebook tracking, Twitter changes & Pinterest’s new deal

Social media changes so much in a week that it can be hard to keep track. Check back every Friday for our roundup of the news we think you should know about.

Happy Friday! While many of you were busy trick-or-treating or celebrating the Red Sox winning the World Series (GO SOX!), we searched high and low to bring you the best of this week’s social media news. Enjoy this week’s spook-tacular Social Media Snap!


If you thought Facebook couldn’t get any nosier, think again.  This week, Facebook told the Wall Street Journal that it is testing a method to track everywhere your mouse goes on the site. This information – such as how long your mouse hovers over certain content and advertisements – could be added to data analytics used for advertising, product development, etc.


That’ll only work as long as Facebook still has users to track. This week Facebook execs confirmed rumors that had been circling for weeks – the site beginning to lose its teenage audience. This revelation is a big red flag to investors and advertisers focused on targeting to teenagers, who are switching to more photo-friendly networks such as Snapchat and Instagram.


But don’t worry, adults still love Facebook! In fact, a study released this week found that one in three Americans get their news from Facebook. This study supports the growing trend that people use social media as their primary news source, be it for day-to-day reports or breaking, real-time stories across the world.


Twitter got a bit of a makeover this week. With its impending IPO, Twitter announced a series of changes that are now starting to take effect, including a more visual Twitter feed. Now, users can see previews of pictures and videos directly on their feeds instead of having to click a link. This change came in response to the growing desire for more visual content.


NBC News posted an interesting piece this week about the social media as it relates to health care. Specifically, the article discusses how doctors can use social media to get an honest look at a patient’s healthy (or unhealthy) lifestyle. It raises the question of whether this practice violates patients’ privacy rights or if it is just an easier way for doctor’s to determine the patient’s honesty.


Pinterest recently announced a new deal with Getty Images that will provide more detailed information on the photos users pin on the site. “Whenever a user pins a Getty image that’s already out there on the web, the metadata that Getty has on file for that image — including the description, photographer and date taken — will appear alongside that photo on the user’s pin board. Pinterest will pay Getty for all of the data they include alongside photos.” This new deal could be a great way to combat growing concerns many writers, artists and photographers had about receiving credit for their work when it was “pinned” to the site.


Happy weekend,