SOCIAL MEDIA SNAP: Facebook Hashtags, the value of celeb Tweets & social narcissism

Social media changes so much in a week that it can be hard to keep up. Check back every Friday for our roundup of stories we think you should know about in our Social Media Snap. 

Well, the day has finally come for Facebook #Hashtags. We reported the rumors a few months back and Facebook finally confirmed this week that they will roll out the conversation tool. Unfortunately, eager users like me who tried to use hashtags right away failed for all to see. Similar to previous developments like Timeline and updated news feeds, Facebook will slowly roll out the option for users. Trending now: #NSAleaks and #NBAFinals.

When was the last time you checked Facebook? In all likelihood, you’ve seen out how much fun your cousins are having on vacation or the photos of yet another friend’s baby at least once this morning. Social Media Today reports that 77 percent of workers with Facebook accounts spend more than two hours at work every day on the site. Luckily for us on the TBG Wired team, it’s our job to monitor Facebook, but it might be not be the best move in other careers. Check out the other on-the-clock timewasters in this infographic.

If you want to hear something really depressing, did you know celebrities get paid as much as $13k to Tweet ONE thing for a brand or organization? Social Media today offers a stunning infographic on how much we value our celebrities Tweetworthiness. What amazes me the most is that the highest-paid Tweeters are Khloe Kardashian and Jared Leto. REALLY? I loved Jared Leto back in the day but it’s news to me that he even has Twitter. And please don’t get me started on the Kardashian clan or this could be a very drawn out post/whiny gossip column.

Want to see how you’re doing with your own Tweets? Twitter just unveiled its analytics dashboard to users where you can track the effectiveness of every Tweet. Success is based on the number of retweets and replies a Tweet receives. I haven’t had the chance to check it out and I honestly think it would be a pretty depressing thing to see for my 260-follower self. Jared Leto, on the other hand, might enjoy it.

Coming as a surprise to few, researchers at the University of Michigan have labeled Facebook and Twitter as playgrounds for narcissists. While narcissistic college students use Facebook as a platform for their message, older adults use it as a mirror and base their value on the overall engagement their posts receive. It’s a bit of a chicken-and-the-egg situation, though, as researchers couldn’t pinpoint whether social media made people narcissistic or the other way around.

I’m a child of the 90s and I have to admit, when I saw the photo of Danny Tanner photobombing the Full House home in San Fran, my heart melted just a little. Even more adorable is the fact that he’s technically not photobombing. As the article pointed out, As Danny Tanner, Saget played a lovably goofy dad who would earnestly try to use the lingo that all the kids are using these days.” Mary Kate and Ashley must be so embarrassed.

Happy Weekend,