Out With the Old, In With the New
There was once a time when the phrase “social media” automatically meant Facebook. Creating a Facebook fan page for your company and accumulating thousands of “likes” was considered a successful utilization of social media tactics. Everyone was on the Facebook bandwagon and it didn’t seem to be slowing down anytime soon.
Well, I hate to tell you this, but those days are gone. While Facebook is still a viable tool for companies who want to connect with consumers, it’s not the only option. In fact, it’s not even the best option, depending on your social media goals. These days, the Internet has given us countless platforms through which we can express ourselves and connect with like-minded people. Twitter, Google+, Tumblr, Pinterest, Youtube… the list goes on and on. This can seem a little overwhelming to companies trying to figure out the best way to reach the right people. Luckily, industry experts are monitoring, analyzing, and interpreting all of those options in order to identify the next social media king.
The first step to understanding the dethroning of Facebook is to look at the demographics attracted to the different platforms available. TechCrunch has analyzed the numbers and broken it down for us in “Fresh Stats on Social Networks”.
According to Search Engine Journal, “Google+ is on the way to surpassing Twitter and becoming the second most used social network”. I personally don’t use Google+, but it looks like it may be time for me to start.
“Tumblr has been attracting some attention lately as well”: Companies haven’t quite gotten the hang of using Tumblr to connect with users, but it’s definitely something they should look into, especially if they’re interested in tapping into the teen/young adult market.
As much as I love Pinterest, I find that, like many other users, I spend more time pinning recipes and craft ideas to my boards rather than actually trying them out. Honda recently launched a campaign encouraging Pinterest users to actually get off of Pinterest (crazy, I know) and go make the crafts, cook the recipes or plan the trips they’ve been pinning for so long.
Earlier this week, “Burger King’s Twitter account was hacked by unknown users”. The hackers posted tweets announcing the sale of Burger King to its rival, McDonald’s, along with other, more colorful tweets. Jeep’s account was also hacked shortly afterwards. Not to be outdone, though, “MTV and BET staged a fake hack” that was quickly figured out by Twitter users and resulted in some negative backlash for the networks.
While Facebook seems to be stalling and even losing users recently, these other social media sites are quickly gaining momentum in popularity, innovation, and number of users. Facebook, you’ve met your match.