SOCIAL MEDIA SNAP: 2013 wrap-up (Part 1)

Social media changes so much in a week that it can be hard to keep up. Check back every Friday for our roundup of social media news we think you should know about.

The New Year is upon us, and with that comes list after list of 2013 wrapups. Lists of bests, biggest moments worst mistakes, etc.… they’re all coming out in full swing right now. My favorite one, so far, is Mashable’s “5 Biggest Social Media Lessons of 2013”. 2013 was a big year for social media and it has given us much to reflect on in terms of our personal and professional use of social platforms. What changes do you think 2014 will bring to the social media world?


On Tuesday, Facebook announced that it will start featuring video advertisements in users’ newsfeeds. As much as this may irritate Facebook users, this decision really irks television companies, as video ads on Facebook are a major threat to TV ads. Twitter, Yahoo and AOL are hoping to follow in Facebook’s footsteps sometime soon.


According to eMarketer, Facebook will most likely be the second largest seller of digital advertisements in 2013, just behind Google. Facebook’s success has largely been attributed to its mobile ads and the quickly growing usage of mobile apps. Facebook is expected to sell $3.17 billion total in advertising in 2013.


Speaking of mobile, apps, Nielsen revealed this week that Instagram is more popular on mobile phones than Twitter. Overall, Instagram, the photo-sharing app owned by Facebook, is the seventh most popular mobile app. Twitter comes in at the 10th spot. Instagram also saw a 66 percent increase in users this year, making it one of the fastest growing apps in 2013. It’s also become increasingly popular with brands, as companies have learned to use it as a medium of reaching audiences in a new, eye-catching way.


This week Facebook debuted the new “Donate Now” button for nonprofit organizations to use on their Facebook pages. Right now, the “Donate Now” button is only available to 19 charities that are current Facebook partners. However, nonprofits that would like to be included in this program can apply for it. This is a great way to not only make donating to charities easier and more convenient, it also allows users to post about their own charitable giving, which will hopefully spur friends into action as well.


For a while now, Facebook has allowed users to edit posts after they’ve been published. Now it appears that Twitter is following suit. This week, a rumor began circulating that Twitter is working on an editing feature that will allow users to edit their Tweets for a certain amount of time after they’ve been published. Though this has yet to be confirmed by Twitter officially, sources say the news came from three different anonymous Twitter employees. So it looks pretty good!


Happy holidays,