HBO

Background

HBO is a worldwide pioneering cable television network known for its outlandishly creative programming. TBG frequently serves as HBO’s media relations partner when the network premieres original and documentary programming throughout the West.

Since 2013 TBG has partnered with HBO to execute 17 premiere events. From a Denver skate park meet-and-greet with snowboarder Kevin Pearce to a gold carpet event in Los Angeles commemorating the premiere of Hard Knocks: Training Camp with the Los Angeles Rams, TBG brings forth out-of-the-box thinking to build buzz for these events. We frequently partner with local bloggers and media outlets to set up contests for interested viewers to receive passes to attend the HBO premieres. We’ve also used social channels to elevate the premieres beyond traditional media.

Impact

Through multi-faceted media relations, media partnership development, blogger engagement and targeted social media campaigns, approximately 5,000 people attended the five HBO premiere events. TBG has placed hundreds of media stories for HBO worth more than $2.28 million since 2013.