Blogger Strategy + Engagement

Blogger strategy + engagement

The famous Abbott and Costello baseball skit “Who’s on First?” could well be the conversation some CEOs have when asking their marketing teams, “Who do we need to call to help us move this product?”

Figuring out whom the influencers are and how to reach them can be more a horror show than comedy routine. TBG is skilled at the differences between paid, earned and owned media, and how to find and engage your influencers.

Related services:

+ Community outreach

+ Research services – consumer + stakeholder

+ Brand stewardship

+ Go-to-market + launch strategies