A wise CEO once said marketing was simple: “Ask the market what it wants and give it.” Asking one’s customers for feedback can be a daunting but formative decision in the life of a company. Stakeholder research takes many forms and can be qualitative, quantitative or both. Listening takes courage; however, once there is a commitment to quality improvement, the sky’s the limit. Taking the pulse of your buyers or potential buyers is a great way to jump start your marketing efforts. 303.320.7790Research services – consumer + stakeholder
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