Rebranding campaigns

Rebranding campaigns

Rebranding makes sense when there is a legal dispute over a trademark, a company has been acquired or changed its focus significantly, or the brand has been damaged by untoward events. A brand refresh makes sense when the words change, the images are outdated or the positioning of the company has evolved.

Rebranding can give a lift to a business that needs to invigorate its internal audience or customer base. For years marketers frowned upon changing a company’s brand platform, but given the pace of change in our world, we see companies taking a hard look at their brand position every 18 months.

Related services:

+ Strategic messaging + positioning

+ Logo design

+ Brand stewardship

+ Strategy development