Michelle Bergen

Michelle Bergen

Senior Media Director


TBG:

I’ve worked with TBG for a decade, providing media planning and buying services. Strategic thinking and the not-so-obvious make my media plans and buys results-driven. Media is much more than ratings and numbers. It’s a close look at target-audience lifestyles, thinking and opinions through research. Finally, I work to achieve the overall marketing objectives – not just media numbers.

Background:

Media Visions is 15 years old, and my experience stretches beyond that for another 17 years. My background is with consumer accounts in traditional and digital media. I have held positions with Tracy-Locke (Denver and Dallas offices), Karsh Hagan, Barnhart, Morey Mahoney Advertising and Oz Advertising (former principal.) I graduated from the University of Colorado Boulder with a B.S. in Journalism.

After hours:

I’m a workout fanatic and spend most of my free time practicing with my competitive swim team at DU, doing Warrior classes at the gym or hiking. Fortunately my partner is also fitness-obsessed, and we enjoy some of these activities together. I am also involved in politics, and am either educating myself about the current political environment or working with issues and candidates.

Fast facts:

Pets: Kitties Talula and Ella

Travels: I’m always travelling and have a list of places to go. Recent travels include Switzerland, Africa, Spain, France, Quebec, Nova Scotia and Peru.

Hidden talent: I performed with the Carpenters forSing A Song

Hometown: Colorado Springs, Colo.

Yeah, Michelle is pretty cool, but let’s go see more of Team TBG!

Take me there!