Remember Billy Crystal in the movie City Slickers, lost and roaming the range in search of fortune without a plan and without much hope? He turns to his big city cowpokes and says, “We’re lost but making good time.” So it goes with many companies that haven’t taken the time or invested the resources in figuring out where they want to go. And they wonder how they got there.
It starts with a business plan. Then a marketing plan. A budget, a timeline, metrics, responsibilities and priorities. Strategy takes time and research and a bit of old-fashioned brainstorming: What makes us different? Why pick us? Price? Product? Position? There is a myriad of factors that go into developing a winning strategy, something TBG has been doing for businesses for more than 20 years.