Social media is now called “owned media” because you control the message, you build the following. If conducted strategically and in a compelling fashion, this powerful new marketing medium can help you grow your brand in ways traditional advertising never could.
It takes discipline and a commitment to listening, creating a true conversation and responding to your critics with a gentle hand. And utilizing the right channel can make or break a company’s social media following. Snapchat, Facebook, YouTube, LinkedIn – the options are ever expanding but not appropriate for all businesses.