People often ask me why businesses advertise. Because it works, I tell them. It works when it is well-researched and creatively crafted, and has a strong call to action. For some organizations, awareness is all they’re after. Even so, being precise in your messaging is paramount in creating successful campaigns.
From a boosted post on Facebook to a full-page ad in the Wall Street Journal, your advertising dollars should count, and your message should stick. TBG is better than most at making those dollars count and making sure message sent is message received.