Whether one hour or a full day session with the full complement of cameras and lights, there is no better way to test a CEO’s mettle than with a mock media session. Hone your communication skills by committing to some intense media training – lights blaring, cameras rolling, tough questions one after another. TBG’s proprietary media training module brings together all three perspectives of conducting an interview effectively – the reporter’s take, the cameraman’s view, and the flack’s voice leaning hard on you to bridge, to stay on message and how to avoid traps.
Mastering the art of interviewing takes practice and honest feedback. A reporter is gonna want one thing, but a shareholder may want an entirely different take. TBG has trained hundreds of CEOs and speakers on the nuances of working with the media and what you need to know to take control of the interview.