They say failing to plan is planning to fail. TBG was borne out of years of leading CEOs, board members and others through the challenges of intense media scrutiny. While the media world has changed, the fundamentals have survived: Telling the truth and telling it fast are still the tenets of great crisis communications practices.
Knowing how to avoid traps and how to bridge to your message are still paramount, whether doing an interview for 60 Minutes or your local newspaper. Crisis touches all aspects of an organization. From legal to HR and ethical and fiscal responsibilities, crises often test an organization’s leadership. Integrity, decisiveness and fairness are often called into question, and the ramifications of how a business handles the debacle can be brand killers or brand builders.