When you think of driving safety, you think of Volvo. Excellence = BMW. Luxury = Lexus.
Taking time to craft what you say about your business may be the most difficult but most important part of marketing. Positioning your company for lower or higher fees, for one attribute verses another, or how you collectively refer to your products or services can serve to define your brand for profitability or peril.
Ask about TBG’s strategic messaging process and how we help companies craft powerful positions that help to solidify their market positions for growth and sustainability.