At TBG, we’ve helped our clients find the right mix of marketing vehicles to promote their products and services for nearly 15 years – long before it became en vogue to be an in integrated firm. But just posting on Instagram and sending out a few tweets are hardly strategic or innovative. Innovation demands adaptability, and adaptability requires measurement and analysis. And leveraging one’s assets across platforms has never been more important as consumers have no patience for ambiguity, poorly designed products and services that don’t make the world a better place.
Sadly, the world is full of brand development “experts” who have little experience and sell their services like swamp land in Florida. Don’t be fooled by the fluff and puff espoused by so many. Brand development is a disciplined, rigorous approach to creating a clear, distinct and compelling market position for your company.
Websites, apps, interactive calculators and database tools have quickly become essential tools in the marketer’s repertoire. The days of static websites are dead, and responsive design is the baseline for relevance. Integrating all of your marketing vehicles with your interactive portfolio is Step One to building a compelling brand.
Crisis communications and reputation management have been tenets of TBG’s practice since we opened our doors in 1996. Crisis is about command and control. Mitigating damage and learning when to play offense vs. defense are the hallmarks of a solid crisis communications practice.